Sam and Billie Sister Act – TOWIE Fame to 2025 ITV Return
Samantha and Billie Faiers have spent fifteen years in the British public eye, evolving from Essex nightclub fixtures to architects of a family-focused media empire. Born three years apart, the sisters leveraged their chemistry on ITV’s The Only Way Is Essex into a brand that now spans reality television, podcasting, and wellness entrepreneurship.
Their trajectory mirrors the maturation of reality television itself. Where early-2010s programming celebrated nightlife conflict, the Faiers sisters pivoted toward domestic documentation, chronicling motherhood and business ventures with the same candor they once reserved for on-screen arguments.
In 2025, they return to flagship television with a format that deliberately steps away from maternity-centric storytelling, instead exploring their dynamic as siblings and commercial partners. This shift marks the latest evolution in what industry observers term the “Sam and Billie sister act”—a partnership defined by shared screen time and mutual enterprise.
Who are Sam and Billie?
Born 31 December 1990. Original TOWIE cast member. Founder of Revive Collagen. Diagnosed with Crohn’s disease in 2014.
Sam’s younger sister. Joined TOWIE during its second series. Mother of three children.
Confirmed siblings raised in Essex. Professional partnership began in 2011 when Billie joined Sam on TOWIE.
TOWIE (2010–2014), The Mummy Diaries (2016–2021), The Sam & Billie Show podcast, and a 2025 ITV series.
- Foundational partnership: Sam debuted on TOWIE in October 2010, with Billie joining during the second series, establishing an on-screen chemistry that lasted four years.
- Genre transition: The sisters shifted from nightlife-focused reality TV to family-oriented programming with The Mummy Diaries, which ran for five years until 2021.
- Wellness expansion: Sam founded Revive Collagen in 2018, entering the nutritional supplement sector while maintaining television presence.
- Documented fertility: Between them, the sisters have six children, a narrative thread central to their 2016–2021 programming.
- Production hiatus: After a four-year break from joint filming, they commenced production on a new ITV series in January 2025.
- Health advocacy: Sam received a Crohn’s disease diagnosis in February 2014, a health event that subsequently influenced her departure from TOWIE.
| Category | Sam Faiers | Billie Faiers | Joint Notes |
|---|---|---|---|
| Birth Year | 31 December 1990 | Younger sister (exact date not specified) | Three-year age gap |
| TOWIE Debut | 10 October 2010 (Series 1) | Series 2 (2011) | Billie joined after Sam established presence |
| Departure from TOWIE | March 2014 | Not specified in available sources | Sam cited health management |
| Children | Three | Three | Six between them as of 2021 |
| Business Launch | Revive Collagen (2018) | Not detailed in available sources | Wellness sector focus |
| Podcast | The Sam & Billie Show | Launched after 2021 | |
| Latest TV Project | New ITV series (2025) | New ITV series (2025) | Filming began January 2025 |
| Health Status | Crohn’s disease (diagnosed 2014) | Not disclosed | Sam manages publicly documented condition |
What TV shows have Sam and Billie been on?
The Only Way Is Essex (2010–2014)
Sam Faiers appeared in the first episode of The Only Way Is Essex on 10 October 2010, establishing herself as an original cast member during the programme’s ITV2 launch. She starred in eleven series through 2014, documenting the Essex social scene alongside contemporaries.
Billie joined the cast during the second series, creating a sibling dynamic that distinguished their storylines from the show’s romantic entanglements. The sisters appeared together until Sam’s departure in March 2014.
Sam Faiers left TOWIE in March 2014 following a Crohn’s disease diagnosis, prioritizing health management and her relationship over continued filming. Medical necessity rather than contractual dispute drove the exit.
The Mummy Diaries (2016–2021)
In 2016, Sam launched Sam Faiers: The Baby Diaries on ITVBe, a platform dedicated to reality television extensions. The format evolved into Sam and Billie Faiers: The Mummy Diaries after Billie joined the main cast, creating a joint vehicle that documented pregnancy, childbirth, and early motherhood.
The programme ran until 2021, spanning multiple series and establishing the sisters as prominent figures in the “mummy influencer” economy. Unlike the conflict-driven narrative of TOWIE, this format emphasized domesticity, brand partnerships, and familial support systems.
What is the latest news on Sam and Billie Faiers?
The 2025 ITV Resurgence
After The Mummy Diaries concluded in 2021, the sisters co-hosted The Sam & Billie Show podcast, maintaining audience connection through audio rather than televised documentation. In 2025, they launched a brand new ITV series featuring the sisters rediscovering their passions and focusing on their relationship rather than solely on motherhood.
According to a This Morning appearance in August 2025, they began filming this new series in January 2025 after not filming together for four years. Sam noted that 2025 marked the most time they had spent together since Billie had her first child, bringing them closer as sisters.
The sisters commenced filming in January 2025, marking the first time they had shared a production schedule in four years. The format deliberately shifts focus from maternity to sibling dynamics and individual entrepreneurship.
Business Ventures and Controversy
In 2018, Sam founded Revive Collagen, a company offering ready-to-drink collagen supplements. The business operates within the wellness sector, leveraging her public profile to market ingestible beauty products.
Sam faced criticism in June 2024 after posting misinformation on Instagram regarding “natural healing” for Crohn’s disease, highlighting the regulatory challenges health-focused influencers face when discussing chronic conditions.
Are Sam and Billie sisters?
Sam and Billie are biological sisters, sharing both parents and an upbringing in Essex. Born three years apart—Sam on 31 December 1990, Billie in the early 1990s—they entered the entertainment industry sequentially rather than as a packaged duo, with Sam establishing a foothold in television before Billie joined her on TOWIE.
The phrase “sister act” refers to their professional partnership and shared media presence rather than a musical or performance-based act. Their collaboration spans reality television, podcasting, and joint commercial ventures, distinguishing them from siblings who maintain separate public profiles.
Despite speculation regarding estrangement during their four-year filming hiatus, the sisters maintain they have grown closer in 2025, spending more time together than at any point since Billie’s first pregnancy. No evidence supports claims of a permanent rift.
How did Sam and Billie’s career timeline unfold?
- : Sam debuts as original cast member on TOWIE.
- : Billie joins TOWIE during its second series.
- : Sam receives Crohn’s disease diagnosis.
- : Sam departs TOWIE after eleven series.
- : Sam Faiers: The Baby Diaries launches on ITVBe.
- : Sam founds Revive Collagen.
- : The Mummy Diaries concludes; podcast begins.
- : Sam faces criticism for Instagram health misinformation.
- : Filming begins on new ITV series.
What is confirmed about their relationship and career status?
| Established Information | Information That Remains Unclear |
|---|---|
| Biological sisters; Sam born 31 December 1990 | Billie’s exact birth date (publicly confirmed only as younger sister) |
| Both appeared on TOWIE (Sam 2010–2014; Billie from 2011) | Specific date of Billie’s departure from TOWIE |
| Six children between them (three each) | Future renewal status of 2025 ITV series |
| Sam’s Crohn’s diagnosis: February 2014 | Billie’s current involvement level in Revive Collagen operations |
| 2025 ITV show: Filming confirmed January 2025 | Specific launch date for 2025 series |
Why do the Faiers sisters matter in British reality TV?
The Faiers sisters represent a transitional archetype in British reality television. Their 2010 debut coincided with the genre’s shift from constructed documentary toward influencer-driven lifestyle content. By leveraging TOWIE’s audience into maternity-focused programming, they demonstrated that reality personalities could sustain careers beyond the franchise that created them, a model later adopted by numerous co-stars.
Their 2025 return to ITV signals another evolution: the repackaging of “mummy bloggers” as autonomous businesswomen. Unlike Adolescence (TV Series) Reviews – 97% Rotten Tomatoes Score and Verdict, which examines adolescent psychology through scripted drama, the Faiers’ unscripted format offers insight into the commercialization of family life and the pressures of chronic illness in the public eye.
What have Sam and Billie said about their journey?
“2025 marked the most time they had spent together since Billie had her first child, bringing them closer as sisters.”
— Sam Faiers, This Morning, August 2025
“I left to focus on my health and my relationship.”
— Sam Faiers, regarding her March 2014 TOWIE departure
What defines the Sam and Billie sister act today?
Today, the sister act operates as a hybrid media entity: part wellness brand, part production company, part familial documentation. Having survived the transition from ITV2 nightlife programming to ITVBe maternity content and now to a passion-focused 2025 format, they demonstrate longevity rare in reality television. For audiences tracking How Many Bank Holidays in 2025 – Full UK List by Region, their programming offers mid-week scheduling distinct from holiday weekend broadcasts.
Common questions about Sam and Billie
What businesses do Sam and Billie run?
Sam founded Revive Collagen in 2018, selling ready-to-drink collagen supplements. Together they co-host The Sam & Billie Show podcast.
Did Sam and Billie have a falling out?
No. While they did not film together for four years, they attribute this to scheduling and family commitments rather than conflict.
How many children do Sam and Billie have?
The sisters have six children between them, three each, born during their 2016–2021 television series.
What is Sam Faiers’ health condition?
Sam was diagnosed with Crohn’s disease, an inflammatory bowel condition, in February 2014.
Why did Sam leave TOWIE in 2014?
Sam departed in March 2014 following her Crohn’s diagnosis, choosing to prioritize health management and her relationship.
When did Sam and Billie start filming together again?
They began filming their new ITV series in January 2025, ending a four-year hiatus from joint production.
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